Environment, Initial Position, Task

Proceeding, Achievement

Company:
Producer of electromechanical components and systems, 700 emp./90 Mio.€/a (2017)

Responsibility:
General Manager Automotive Division
180 emp./40 Mio.€/a, electrical heating systems for automotive/trucks, E-Mobility

Initial Position:
New complex product line for E-vehicles, prospective strong growing market especially in China expected, high intermediate inputs necessary, capacity planning unsafe, Chinese customers expect presence and local manufacturing capacity, existing joint venture in China is likely not suitable.

Task:
Repositioning in China.

Proceeding:
Verification of the existing joint venture for suitability and evaluation of alternative JV- options.

Initiation and coordination of the set-up of an own new manufacturing site in China for the new product line as the best solution.

Involvement of a specialised consulting firm for risk minimisation in setting up a local supply base in China, site searching and recruiting.

Cooperation with a strategic supplier from Germany to manufacture a complex subassembly locally in China.

Achievement:
New site in China is under construction, SOP planned for end of 2018, positive response in the market, further customer projects inquired.